Friday, January 27, 2012

Public Alerts now on Google Maps

Google puts a lot of efforts in it's Google Maps project which it sees as strategic in the battle of mobility, or the "battle of the pocket".


Marissa Mayer was commenting during LeWeb '11 that mobile access of Google Maps had "crossed over" desktop use for good in July 2011.



As Maps being the number one mobile application today, Google Maps becomes an important asset indeed, a platform where many everyday services could be integrated.

With the particular interest for car applications that Google has shown, we can foresee a stream of new map related application coming in.
PublicInformationSymbol EmergencyTelephone


Today Google announced the launch of a new Google Crisis Response project: Google Public Alerts, a platform designed to bring you relevant emergency alerts when and where you’re searching for them.

Apparently a Google Crisis Response team has been put in place to provide critical emergency information during crises. The goal is to surface emergency information through Google Maps I guess, a tool they describe as "online tools you use everyday", when that information is relevant and useful..." here is the Google blog post

Tuesday, January 24, 2012

Ready or Not, You're Getting Facebook Timeline

Ready or Not, You're Getting Facebook Timeline: Facebook announced in a blog post Tuesday that Timeline will be coming to all users in the next few weeks.

According to a Facebook blog post Tuesday — or rather, an update to the post published when Timeline became available to all users — you will have seven days to preview your Timeline and hide content you don’t want out in the open.

Facebook says you’ll receive a notification at the top of your home page when Timeline has landed in your account. That seven-day preview period is the same for users who activate Timeline and those whose accounts are activated automatically. read full article..

Source : Mashable

Friday, January 20, 2012

Coca Cola Content 2020 Part One - YouTube



Learn how Coca Cola (a Master of Marketing) sees its Social Strategy.

Google algorithm change

Too much upfront advertising rendering content read difficult will be affected... read detailed announcement here

Source : Google Webmaster Central

60 Seconds in Cyber China

There has been a bit of a fad on the internet in recent days for posts about amazing things that happen online in just one minute, and so the Chinese site 17Startup made one about the web scene in China. The numbers were so awesome that we felt it was worth whacking the infographic into an image editor in order to translate it into English.
It shows that insane amounts of money – and a great deal of content – flows from the fingers of Chinese internet users every sixty seconds... read article

Source : penn-olson.com

Thursday, January 12, 2012

2012 is the year of automation and data explosion for the mass.

The talent needed to aggregate interesting content is becoming close to the ability to make a click of a mouse. With 1-click you can "produce" mini-notes that say I liked or loved, or suggest this and that, it was of great interest and share with your friends and followers who in turn share with the world.

You actually only have to set it up once and an algorithm will continue to do it for you in the background while you are asleep thanks to the few keywords and tags you picked-up, and by letting the robots crawl your Twitter, Facebook or Google+ accounts.

The data made of feeds, images, videos, articles, links... are sorted and re-organized automatically in a very neat way in as a so called curated content which is in turn re-published automatically in part or in full to various places on the web, through Twitter, Facebook, blogs, information walls, feeds (and others doing the same thing) for people to glimpse and forget.

We are creating a gigantic automated real-time information crisscross that if lucky will be filtered and re-curated to fit the particular need of a particular end-user.

We, marketeers must find clever ways to embed sponsor messages in that stream of data and make it as sticky as possible...

Welcome to my new blog and happy new year 2012 !