2012 is the year of automation and data explosion for the mass.

The talent needed to aggregate interesting content is becoming close to the ability to make a click of a mouse. With 1-click you can "produce" mini-notes that say I liked or loved, or suggest this and that, it was of great interest and share with your friends and followers who in turn share with the world.

You actually only have to set it up once and an algorithm will continue to do it for you in the background while you are asleep thanks to the few keywords and tags you picked-up, and by letting the robots crawl your Twitter, Facebook or Google+ accounts.

The data made of feeds, images, videos, articles, links... are sorted and re-organized automatically in a very neat way in as a so called curated content which is in turn re-published automatically in part or in full to various places on the web, through Twitter, Facebook, blogs, information walls, feeds (and others doing the same thing) for people to glimpse and forget.

We are creating a gigantic automated real-time information crisscross that if lucky will be filtered and re-curated to fit the particular need of a particular end-user.

We, marketeers must find clever ways to embed sponsor messages in that stream of data and make it as sticky as possible...

Welcome to my new blog and happy new year 2012 !